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Gottlieb Technologies ManagementAcademic Institution
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Reputation (recognition for success) |
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Effectiveness (accomplishment of goals and objectives) |
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Efficiency (best and highest use of available funds) |
GTM brings the following critical experience and expertise to an academic institution:
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"Tech" business management, including project management skills |
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Academic institution technology transfer experience |
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Start-up business acceleration |
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Ability to determine whether a technology has commercialization potential |
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Practical (implement able) strategic/business planning skills |
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Access to seed capital |
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Application of interim management services (early stage) |
Scope of Services
GTM packages its academic technology services from specific offerings to a full spectrum of services. Example select services include business plan development, assistance raising capital, product licensing and board representation. GTM's comprehensive program leverages the total potential opportunities within an academic institution. These potential opportunities include:
| Technology transfer programs |
| Technology incubators |
| Campus sponsored technology research |
| Established technology academic programs |
| Professors and researchers capable of developing commercially viable technologies |
| Business school (MBA) faculty and student talent |
Managed Academic Institution Commercialization Services
The following are the steps GTM applies to a full service account where no single coordinated approach to technology innovation is in place:
Step 1: A survey tool is used to elicit an internal assessment of where there are opportunities within the targeted academic institution. For example, the inventory of opportunities will identify technology transfer, incubator, and technology research. Available human capital talent is identified as well as barriers and challenges.
Step 2: Based on the inventory information, GTM develops alternative strategies for how current technology research and commercialization efforts can be managed to achieve the highest monetary return to the academic center.
Step 3: There is an evaluation of the university's culture as it pertains to engaging the university in becoming more involved in commercially related activities. Various strategies may achieve high profits, but may be contrary to either the values or goals or culture of the university. Only those strategies that strike the right balance will be selected. For example, most academic institutions want to encourage student internship opportunities. GTM will develop a formal program for utilizing student talent from both business school and technology education programs.
Step 4: Once the selected strategy is chosen, GTM will become the project manager for implementing the strategy. Assignments and follow-up of specific tactics will be delegated to those individuals who have the best skills to accomplish assigned tasks and who has the authority to get the work completed. And where the academic center does not have individuals in place to get the work done, GTM will use its best efforts to contribute the resources to get the work done. The GTM project manager role allows the academic center to do what it does best.
Regardless of the specific strategy chosen, there is a consistent set of tactics that will be employed within each potential strategy. These germane tactics, as applied to each technology include:
| Technology's commercialization assessment |
| Business plan development |
| Capital infusion requirements determination |
| Raising capital |
| Building boards, where required, with the right mix of experience, skills, and reputation |
| Hiring permanent or interim management/staff |
| Offering internship opportunities to business school students |
| Marketing and creating a public identity |
| Transitioning business enterprises such that can stand on their own without university or incubator support |
Business Student Intern Program
A key component of the GTM approach is the use of student interns. Students who have completed the first year of an MBA or similar program are invited on a paid basis to be a student intern. The intern is assigned to a specific entrepreneur client. Most students will work on either a strategic, marketing, or business plan. The student is expected to return value to the client and GTM. In return, the intern will develop practical skills and knowledge relevant to a technological start-up enterprise, while applying the information learned in the first year of business school experience.
Additionally, GTM will provide the intern with business and leadership skills training in project management, meeting management, consensus development, and negotiations. This comprehensive approach to the internship experience makes the student much more marketable upon graduation.
Summary of Academic Institution Services
GTM provides a comprehensive scope of services unique to the commercialization efforts of an academic institution. GTM has both the private sector and education setting experience to significantly increase commercialization goal attainment. The GTM experience comes from working with academic centers ranging from community colleges to major universities.
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http://www.gottechman.com
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